The company is run by Simon Rockman who is well known in the mobile phone industry for his passion in the area of phones for the older generation.
He’s been looking at the needs and desires of the under-served senior market for more than a decade. Initially as the founder of What Mobile Magazine and then as the Creative Experience Director at Motorola where his job was to look at what made people buy and use phones.
Simon has been running the Senior Market Mobile conference for the last three years. This is the only industry event which brings together people working on phones for those who are getting older, who suffer some impairments or who are just technophobic.
Good inclusive design means building products which people with minor impairments can use, it always makes the product better for everyone.
Simon is the world expert on mobile phones for seniors and has applied this understanding to sourcing and selling the best inclusive design phones.