This is the Panasonic KX-TU325, the third easy to use Panasonic big button phone. Like its predecessors the TU301 and TU311 it is a bar type phone with a particularly bright screen and a desktop charger. What the new phone adds is GPS, to help locate the user, sound equalisation to make the phone easier to hear.
The non-working model at Mobile World Congress had a really good meaty feel. It’s possible that this won’t be borne out in the shipping version but as these models are built to show the big corporate buyers what they are getting they tend to be pretty accurate.
We are seeing more and more GPS phones in the senior market, what they need to back them up are affordable tracking services and I hope to look at the options for this shortly.